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How Often Should You Really Post on YouTube? My Surprising Results from 69 Videos in 60 Days Why “More Content” Isn’t Always the Answer—and What You Should Be Doing Instead Prefer listening to the Newsletter? Then go here!Prefer watching the Video Version? Then go here! What You’ll Learn in This Issue:Everyone’s asking: How often should I post on YouTube to grow my business? Today, I’m diving into the results of my latest YouTube experiments—69 long-form videos and 92 shorts in just 60…

Hey Reader, Wait what? You’re telling me that the things I can’t do are actually my strengths? Yes, I am. We live in a world with modern opportunities.We have so many options to choose from. It used to be that we would learn the job of our dads—which he learned from his dad. That’s why some last names include a job title.It is what your family was known for. Today we have freedom: Freedom to live where we want To find a job that we want To marry who we want To spend money the way we want In…

Hey Reader, I have seen this topic a lot on X/Twitter. There is an issue I see in how many businesses start: They start with the topic or industry first. This is easy—because you don’t need to put a lot of thought into it. But there’s a big flaw. I don’t want to be known in an industry.I’d rather be known to my people. On first sight, it seems like there is no difference. But when you dive deeper—there is a large difference. When you’re known as a Fitness Coach, writing a book might be still…

Hey Reader, When I was starting out, my wife said:“You seem to be like you’re on a rollercoaster.” When a video I uploaded performed well — I was excited.I was on top of the world. Another day, I got a bad comment,and the whole day was ruined by insecurity. This continued day in, day out. On extreme days, it was the top of the world in the morning, and the valley of death in the afternoon. This brings me to the most important skill to master: Emotional Resilience. That you don’t take…

Hey Reader, It feels like there is a threat in the air. Now that ChatGPT is out for a few years already—and it’s constantly improving—it feels like we are in a competition we can’t win. I’ve been doing content marketing for almost 5 years.It definitely changed over the last year. There is a flood of content out there that is just generated by AI.It is getting easier to stay consistent. There is also a pattern I observe: I’m not trying to compete with AI.Since it’s a tool, I can use it well or…