400+ Uploads to YouTube Taught Me This

ByJowi

Six years ago I wanted to start my company.
I was all focused on building out my product, because surely when I post about it on YouTube, people will come in millions.
Call it naive or unprepared — that was my idea.

Becoming a YouTuber is easy.​
Just post a video and people will line up.

The first few videos were pretty fun.
I enjoyed filming.
Then I thought people would listen.
It was fun.
And then came the upload.
I clicked on publish…
And now I was going to be a famous YouTuber.

What I didn’t realize was that posting on YouTube is not that easy.

I have uploaded over 400 since then to multiple channels.

The interesting thing is that my channel with 4,420 subscribers is in the top 10% of YouTube.​
We often have the feeling that we have a small channel — yet most channels are small.

The question becomes: how do you use YouTube for your business and don’t make YouTube your business?

That’s an important difference.
We need to be aware of that difference.

YouTube is the no. 1 driver for business — because even when you’re not uploading, you’ll get views.

That is the single most powerful driver for your business.
Most social media dry up when you’re not active.
​YouTube — you can post it, and it will grow.

However,
YouTube shouldn’t be your business.
It should drive your business.

Jowi Witt helps men build purposeful businesses that provide for their families and leave legacies that last. As the founder of the Present Provider movement and the One-Dad Business framework, Jowi equips dads to escape the 9-to-5 grind, take back their time, and lead their families with strength and intention.

From handcrafted branding to evergreen marketing strategies, he blends timeless principles with modern tools — so you can build a business that works for your life, not the other way around.

When he’s not creating content or coaching entrepreneurs, you’ll find him with his Bible, his journal, or his family.

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