A side hustle won’t save you!

ByJowi

Hey Reader,

When I look around, most men want to start a side hustle to get the business off the ground.

I love the idea and motivation they have—to provide for their family and spend more time with them.

There is only one flaw on that side:
They plan for a side hustle, not for an exit strategy.

The numbers tell the difference.

Most people starting a side hustle are happy about any money they can make.
They start to offer low-price digital products:
A template for $20 or an ebook for $8.

While those are good products,
they won’t really make a dent to replace a $10K per month income.

You would need to sell 500 templates or 1120 ebooks per month.

Those are big numbers.

To replace your yearly salary, this would mean 6,000+ total customers.

This could take probably a YouTube channel with 100,000 subscribers—
which is in the top 1% on YouTube.

The question becomes: What should I do instead?

We need to work our way back.

How can you reach $10,000 per month with a realistic number of clients?

If the plan is not to start a side hustle,
but a business that gives you the ability to quit your job,
we also need to work directly with clients.

The answer is to develop a high-ticket offer that is priced realistically.

When you’re struggling with coming up with your offer,
apply “offer up” and I will get you the help you need to get your family business off the ground.

​

See ya later!

Your Jowi

Jowi Witt helps men build purposeful businesses that provide for their families and leave legacies that last. As the founder of the Present Provider movement and the One-Dad Business framework, Jowi equips dads to escape the 9-to-5 grind, take back their time, and lead their families with strength and intention.

From handcrafted branding to evergreen marketing strategies, he blends timeless principles with modern tools — so you can build a business that works for your life, not the other way around.

When he’s not creating content or coaching entrepreneurs, you’ll find him with his Bible, his journal, or his family.

Similar Posts

  • The New Breed of Family Leaders

    ByJowi

    The New Breed of Family Leaders In business, we often talk about the three eternal markets: Wealth Health Relationships Almost any action we take, dollar we spend, or hour we use is spent in one of these three markets. We talk a lot about the Fatherhood crisis – that requires us to step up. So it is time for the new breed of family leaders. Let’s introduce the Present Provider! The Present Provider is a: Business leader Family leader Spiritual leader As the business leader We are providing…

  • Wait for the Harvest

    ByJowi

    Hey Reader, Today almost everything is immediate. You go onto Amazon and have something someday delivering. The longest you need to wait is maybe two days. And that already feels like forever. When we’re starting a business we also expect immediate results.People hop in to buy our products. The reality is hitting hard in the face when nobody shows up.Life doesn’t happen immediate. Most things worthwhile take time. You won’t put a seed in the ground to have the harvest tomorrow.It takes a few…

  • Don’t Judge a Business by Its Social Media

    ByJowi

    It is so interesting. A lot of people judge the business by their social following.He got 100k followers—he must have a massive business! Somehow we doubt that small accounts are bigger businesses. I stopped looking at the following and started to look for the actual interaction. There is a lot to be said about the right likes. You can tell fast which small accounts don’t work — because they tell you. With bigger accounts, it’s getting harder to see the difference. The funny thing is: A lot…

  • The One Thing AI Can’t Replace

    ByJowi

    We all live now in the age of AI. The way I see it—it’s only the beginning. There are so many ways this can go. The one question I keep wondering about is:How do I set myself apart from AI? How can I still be unique? While I’m not sure there is only one thing to do— I believe the answer is this: Being present. Being present means to be in a room together with full attention. You put your phone down this time. AI can replace many tasks, but it can never replace real human interaction. Yes, it…

  • Building a Business Wasn’t my 1st Dream

    ByJowi

    When I was growing up, I started to dream about my life. One idea that I also pursued was that I wanted to have a family. I knew that I wanted to get married and have kids.I wanted to provide for them and I wanted to spend my time with them. As I got older, reality started to settle in. What I was studying would maybe make some money.It would get us food on the table, but not much more. Maybe if I settled for a career in the field, a company would pay enough at some point. When I met my wife,…

  • Most Men Want the Fire!

    ByJowi

    Hey Reader, A lot of men want the freedom, the money, the status, the fire.Few are willing to chop the wood. Let me explain. A few days ago I wrote about looking for the easy life.We all have another wish.We all are wishing for our dream life. Yet only a few actually take the first step to ignite the spark of the dream life. Most only wish for the big warm fire. They are looking for the fastest way to get rich.They are looking for the passive way to get rich.They look for the controversy that…

Leave a Reply

Your email address will not be published. Required fields are marked *