AI Won’t Replace This One Thing – PPL #174
There is one major advantage to running a small business:
We can be personal.
Yet it’s so obvious that so many forget about it.
Yes, we want to automate many things, but we don’t want to make it feel like people are just a number.
It matters because 84% of consumers say it is important to be treated like a person and not a number when they are making a buying decision.
So this is the biggest leverage.
This also stays important in the era of AI.
We can automate many things but should not replace the human interaction.
This is at the core of the Presence-Based Business.
We want to optimize for real human interaction.
Since that is what matters greatly.
We can optimize our internal and external workflows to make even more time for real human interaction.
We need to make everybody feel like a person in our business and not a number on our financial report sheet.
This is going to be the differentiator in the next years.
There might be other opportunities popping up.
But we need to keep the person in mind that we are trying to help out.
We should try to stay natural.
This is also about the ethical ways to use AI.
