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Hey Reader, When I was starting out, my wife said:“You seem to be like you’re on a rollercoaster.” When a video I uploaded performed well — I was excited.I was on top of the world. Another day, I got a bad comment,and the whole day was ruined by insecurity. This continued day in, day out. On extreme days, it was the top of the world in the morning, and the valley of death in the afternoon. This brings me to the most important skill to master: Emotional Resilience. That you don’t take…

Hey Reader, Recently, a video went viral on TikTok.One Hustle Bro was showing off his morning routine.I’m not sure whether it was his actual morning routine (which I doubt) or if it was just staged. The full routine displayed in the video took him 5.5 hours.Five and a half hours. That’s just insane. You won’t get anything done by doing his morning routine. There has been so much chatter about the different morning routines.Yet nobody asks about the evening routines. To get a good start in the…

Hey Reader, You’ve probably heard this before.The endless debate of Quality vs. Quantity.It’s all over the internet. The debate is that you have to choose between either or — like they are on the same coin, and you can only pick one side.This is an issue I’ve had for years. The general advice is to focus on Quality over Quantity, like Quality is more important.Yet the reality is: You can only get Quality through repetition. Repetition means Quantity.Meaning: you need to do Quantity before you…

Hey Reader, When I was starting out with my first ideas of what to do as a business— I was looking to help troubled teenagers. They felt hurt by the system and had a life of trouble. One idea was to start a farm where they could learn and feel a healthy routine and environment. This idea was undoubtedly expensive. Then I asked myself:What would make the issue go away? When I looked at all the troubled teens,many of them had a pattern. A lot of them had an absent father. This means either:…

Hey Reader, Last fall, I was pretty stressed. There were so many things I didn’t get done. I pushed hard. I was in hustle mode. I started daily newsletters as well as daily videos. I was pushing so hard—it felt like I was lifting the rock of my business by hand. Trying to walk up the stairs. With the hustle mode mindset,it felt like every step I took, I was falling one step behind. I couldn’t keep it up. So—I stopped. I stopped writing a newsletter. Stopped posting to YouTube. I took a step…

Hey Reader, The advice to follow your passion has been talked about for many years. Recently, everybody started to talk about Ikigai. It’s a Japanese concept with four sections. The idea is to help you narrow down what you should do. It evaluates whether you’re good at it, whether others demand it, the market, and whether you have passion for it. All good things. There is one challenge though. On paper, it makes everything sound good. When I started out, I talked about fatherhood—because it’s…

Hey Reader, I have seen this topic a lot on X/Twitter. There is an issue I see in how many businesses start: They start with the topic or industry first. This is easy—because you don’t need to put a lot of thought into it. But there’s a big flaw. I don’t want to be known in an industry.I’d rather be known to my people. On first sight, it seems like there is no difference. But when you dive deeper—there is a large difference. When you’re known as a Fitness Coach, writing a book might be still…

Hey Reader, Right now we feel the pressure. Many economies seem to struggle. There are many news reports about prices going up. A friend of mine said the math for January:Over the last five years, prices have risen by 30–60%. Even for singles—more for families with kids. Yet the economy is still feeling the pressure. The big danger is still ahead. Because in Germany there are a lot of people asking for a raise. They want to earn more. I fully understand this. People speak up to raise the…

Hey Reader, In so many videos I’ve watched over the years, there is often the idea that business is so exciting. There is always something new happening. There is always change. You’re in a high-speed car chase. While I definitely get that—especially when you’re starting out—you always want to be overwhelmed. The reality is that business is boring. There is not much happening once you find a routine that works. The main goal is to stick to that routine as long as you can. I do like to be by…

Hey Reader, I can’t hear it anymore. Going viral has started to become a red flag for me. Everybody is waiting to go viral.Yet it’s not worth that much. What happens when you go viral? You become known for that one thing.Most people that go viral only end up as one-hit wonders. Going viral also means that you’ll be shown to many new people— people that won’t fit your dream clients. You’ll have to deal with: Many less comments More noise People who just want to get your attention If you’re not…

Hey Reader, How often have you heard:“But he did it first!” Many kids justify their actions as reactions.They say, look at the other person… they are so much worse than I am. We see this today with adults, too—when they put blame on others as an excuse for their bad behavior. It makes me sad to see it in the news every day: “I’m not to blame.” “He was already doing it.” “I’m not as bad as he is.” These are all statements of giving back what you’ve received—with the point of escape or…