Branding is not a one time occasion…

ByJowi Witt

​

Greetings Reader,

Online the hype online is the Personal Brand. However few understand what that means. Most content I follow talks about how many followers you have. How your video goes viral.

Yet that is not the definition of a Brand.

Historically a branding was a burned mark on livestock.

It signaled where a horse belonged to. The second part to it was the branding became a status symbol.

When one ranch was known for their great horses, their branding showed up as a proof of trust and became known as a symbol of their reputation.

What does that mean for us today?

We must become known for something to build up a reputation, so that our name, logo, image or likeness becomes a Brand.

Like a seal of quality or status. Like a seal of reliability and trust.

A Brand is not just about status in the sense of luxury. It can also be known for cheap good like Aldi or Walmart.

This is the second ring of branding. The associations in the Marketplace with already existing brands. It can speed up your process.

In summary a brand is a symbol of belonging. It can be associated to different adjectives, services, products to make them known. It can also be connected to other brands.

Overall a Brand is the symbol that we are filling over time with our reputation and association. This way the symbol becomes a quick way to convey trust.

Branding is not a one time occasion. It requires constant work. This is why we show up over time.

Yours in Stewardship

Jowi

PS: Are you looking to grow faster, then ​book a free 15min Call​ with me. I’ll help you find Clarity quick.

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