Can You Compete with AI?

ByJowi Witt

Hey Reader,

It feels like there is a threat in the air.

Now that ChatGPT is out for a few years already—and it’s constantly improving—
it feels like we are in a competition we can’t win.

I’ve been doing content marketing for almost 5 years.
It definitely changed over the last year.

There is a flood of content out there that is just generated by AI.
It is getting easier to stay consistent.

There is also a pattern I observe:

I’m not trying to compete with AI.
Since it’s a tool, I can use it well or I can use it poorly.

The thing is: for most people, it is competition​
because it will replace them.

80% of people will not benefit from AI but will be replaced by it—
and not because they use it wrong, but because they are too generic.

70% of people will actually use it in a bad way to enhance their worst work.

How do you do this now?

There are three smart actions we need to take:

  1. Move from general to specific​
    AI will be great at giving general answers.
    It is challenged to actually connect on a specific, person-to-person level.
    This means:

    • Get specific on who you are helping.
    • Get specific on the problems you’re solving.
    • We’ll see a lot more micro brands.
  2. Move from analog to digital​
    We need to start in the real world:
    With real experiences, real people, real topics.
    That’s why I’m writing my newsletter by hand in a paper notebook.
  3. Tell real stories​
    AI can come up with stories—
    but it can’t live the true story.
    Those three things will help you keep your content real.

They can be enhanced by AI—but not replaced.

​

Keep chopping Wood!

Your Jowi

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