Can You Compete with AI?

ByJowi

Hey Reader,

It feels like there is a threat in the air.

Now that ChatGPT is out for a few years already—and it’s constantly improving—
it feels like we are in a competition we can’t win.

I’ve been doing content marketing for almost 5 years.
It definitely changed over the last year.

There is a flood of content out there that is just generated by AI.
It is getting easier to stay consistent.

There is also a pattern I observe:

I’m not trying to compete with AI.
Since it’s a tool, I can use it well or I can use it poorly.

The thing is: for most people, it is competition​
because it will replace them.

80% of people will not benefit from AI but will be replaced by it—
and not because they use it wrong, but because they are too generic.

70% of people will actually use it in a bad way to enhance their worst work.

How do you do this now?

There are three smart actions we need to take:

  1. Move from general to specific​
    AI will be great at giving general answers.
    It is challenged to actually connect on a specific, person-to-person level.
    This means:

    • Get specific on who you are helping.
    • Get specific on the problems you’re solving.
    • We’ll see a lot more micro brands.
  2. Move from analog to digital​
    We need to start in the real world:
    With real experiences, real people, real topics.
    That’s why I’m writing my newsletter by hand in a paper notebook.
  3. Tell real stories​
    AI can come up with stories—
    but it can’t live the true story.
    Those three things will help you keep your content real.

They can be enhanced by AI—but not replaced.

​

Keep chopping Wood!

Your Jowi

Jowi Witt helps men build purposeful businesses that provide for their families and leave legacies that last. As the founder of the Present Provider movement and the One-Dad Business framework, Jowi equips dads to escape the 9-to-5 grind, take back their time, and lead their families with strength and intention.

From handcrafted branding to evergreen marketing strategies, he blends timeless principles with modern tools — so you can build a business that works for your life, not the other way around.

When he’s not creating content or coaching entrepreneurs, you’ll find him with his Bible, his journal, or his family.

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