Letters

  • It All Comes Back to Communication

    ByJowi Witt

    Greetings Reader, Over the weekend I had a few chats with a friend on the effects of AI. We will be in for a ride. Sure the opportunities are endless. It will get stronger and better, but it also feels like we’re losing more and more the human touch. I’m trying to figure out how to talk about business without touching the subject of AI. The development is just so much faster than I anticipated. I’ve been in this space now since the launch of GPT 3,5. And it’s been a wild ride. I can promise…

  • The Three Models That Help You Move Fast

    ByJowi Witt

    Greetings Reader, Last night I spoke with a lot of Founders at a local event. There is one pattern that kept coming up. I’m planning this. I’m waiting on this. I haven’t gotten the feedback yet. All those statements are holding your business back. They will lock and keep you stuck, because you gave the power to act away. Over the past years I’ve tried to study the greed and there are three models that help you move fast. Urgency is the mover. Urgency means to just close the gap between…

  • The Fight Between Persuasion and Manipulation

    ByJowi Witt

    Greetings Reader, Recently I did a deep dive into the world of communication. There are generally two different skillsets to communication. One is the personal communication. Your journal to your dinner table conversation. When we enter the arena of public communications we have a lot of traditions. We have the historic school of the Orator – aka. Speaker. Over the centuries we have seen a specialization. The speaker was trained in propaganda. The Art of public persuasion. After the second…

  • What 4,000 Posts Taught Me About Posting More

    ByJowi Witt

    Greetings Reader, I’m just at the end of an experiment. For the longest time we’ve heard post more. While that’s true for most. I wanted to push it to the extreme. The final data is not in yet, but the glimpse is there. In the last three months I have posted over 4,000 posts on social media. I wanted to see what happened when you hit the max on Twitter/X, LinkedIn, Threads, Bluesky, Instagram, Facebook, Google my Business. What happened is I got tweets, carousels, image posts and text posts…

  • Looking for Somebody to Think With

    ByJowi Witt

    Greetings Reader, This morning I read an interesting letter from a friend of mine. He shared his journey to find a new mentor. He said that he didn’t look for another mentor with a system. He just looks for somebody to think with. This is something I experience myself. It is not about more stuff. We have seen that through the last years. AI got stuff. We long for real human interaction. Over the last years there has been the big development of new hacks. New tactics. So many trends to follow….

  • AI Fatigue, and What Comes Next

    ByJowi Witt

    Greetings Reader, Are you also feeling a little fatigued with AI right now? Over the last few weeks I have struggled with the fatigue with AI. There are so many things to keep up to date with. Over the last 3.5 years I’ve tried to stay at the forefront of it. It has really challenged me. I’ve put many ideas to work that I never thought would be possible. Now I felt more tired. Feeling like all is just about AI by now. Don’t get me wrong, I still use AI as it’s a part of how I work by now. Yet…

  • Don’t become a Tactic-Addict

    ByJowi Witt

    Hey Reader, We are so often concentrated on learning everything there is. We want to be fully prepared. We do more and more research. It is all about knowing the latest tactics. We become addicted to learning the newest tactics. The new update to the tactic we’re already planning to use. There is a quote that got me thinking recently. I’m not sure who said it:“It’s not about learning all the tactics, it’s about becoming the person capable of using the tactics.” We need to become men of…

  • On the Fatherhood Crisis

    ByJowi Witt

    On the Fatherhood Crisis Family values have seen a lot of pushbacks in the last years. Media seems to be against men, against fathers, and against husbands. There are 3 major obstacles that we need to tackle in the next years to change the fatherhood crisis: Absent Providers Weakened Leadership Adult Boyhood The Absent Provider This is a major issue to me. How many hours does a father have with his family per week? They are so little, because men need to go away from their families to…

  • On AI, Books, and Getting More Specific

    ByJowi Witt

    Greetings Reader, A buddy just sent me an article by Tim Ferriss. For all that don’t know that name, he is the author of “The 4 Hour Workweek”. In the article he is writing about how things are changing with AI. He said his book sales since 2022 are down by 80%, for his four books. His publisher said he sees that across markets. So Tim’s question is: Is the non-fiction market dying because of AI? There are definitely tasks where I go directly to AI. How to fix my dishwasher. (Yes, I actually…

  • How do I become a pro?

    ByJowi Witt

    Greetings Reader, To show you yesterday’s lesson in practise, here is my question for the day: How do I become a pro? Right now the FIFA World championship in soccer is happening. It’s all over the news in Germany, that’s how I know about it. One dream a lot of kids have is to become a soccer pro. Get paid and be on TV for playing soccer. Another dream I hear often too is to become an Entrepreneur or Content Creator. To pursue that dream many start playing soccer. Some start a lemonade stand,…