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I have talked with more than 20 men in my coaching by now. They all dream to grow a business. Yet they all get stuck. They are motivated, they have their reason and are excited to start. Yet they lack the strategy. They want clients. Yet have no offer, no leads, and no conversion. In the end, they are frustrated, confused, and overwhelmed. I know how that feels. I have been there too. It sucks. When we’re in the coaching sessions, I come to bring the strategy to build an offer, get leads, and…

I sometimes click on ads. It is interesting to see how they are set up. I like to study what they do. On first sight, the ad looked good. The offer is interesting. The price is decent. I always feel the urge to double-check prices. And again: You are being charged $97 upfront and then $497 monthly. There is a price increase by 500% at the end of month one. Again, I found a sneaky price. This is why people get frustrated by online gurus. They are awesome at sales and suck at customer…

Monday mornings can be rough sometimes. We were gone for a longer weekend, and then I sat down on Monday morning trying to get back to work. When I opened my MacBook, I saw the stack of 600 unopened emails. Because I was gone, I also didn’t have a clear next step in mind. The lack of clarity got me overwhelmed. I knew I had to get back into the work. So I took a step back. What is the next task that matters most? I just get back to my routine. Let’s get started with my daily Newsletter. What…

Over the last few months, I’ve done a lot of coaching. Different men. Different stories. But one thing keeps showing up — again and again. Overwhelm. Not just “I’m busy” overwhelm.Not “too many emails” overwhelm. The kind that drains your confidence and clouds your calling. And here’s what I’ve noticed: Most overwhelm doesn’t come from too much to do. It comes from confusion or a lack of clarity. You’re not sure what the next step is.You’re not sure who to help, or how.You’re trying to build…

Dear Reader, After the term funnel was introduced by Russell Brunson, it became the way to build a business. We are all building a funnel. Many have tried to reinvent the wheel. They call it Flywheel or Cycle. In the end, the components are all the same. The steps are the same. One thing that gives me hiccups from all of it is:the transactional wording. We track the conversions, the click rates, and the card collectors. While those are all important numbers,we lose the human touch. I also…

I see this so often in the last years:Creators come up. Think all they need to do to make money and drive a brand is to build a big following online. There is the idea that any following is going to make you rich. Your following just needs to be big enough. But the reality is that followers aren’t created equal. I would trade 1,000 followers on Instagram for 1,000 subscribers on YouTube any day. I’d also rather have 1,000 subscribers to my newsletter than 1 million TikTok followers. This is…

Simon Sinek became known for the idea: “Start with why.” All of a sudden, we were talking about purpose. The question of why started for many the search of reason and purpose. Our why was the starting point for our mission. I love talking about why and your life’s purpose. However, I find that why is not the best place to start. When Frodo took the ring, he acted — not because of purpose, but because of position. He was already in possession of the ring, and he had to do something to help his…

Six years ago I wanted to start my company. I was all focused on building out my product, because surely when I post about it on YouTube, people will come in millions. Call it naive or unprepared — that was my idea. Becoming a YouTuber is easy. Just post a video and people will line up. The first few videos were pretty fun. I enjoyed filming. Then I thought people would listen. It was fun. And then came the upload. I clicked on publish… And now I was going to be a famous YouTuber. What I…

When we often talk about authenticity, we often have different understandings of what that actually means. Over the last year, I have seen a trend come up. The trend has me worried. Authenticity is understood as showing all your emotion, being real in the moment. This does not build trust. It does not show a good manner. Every day has its ups and downs. Yet we don’t need to start with or share all that. There is another way to show your authenticity —that actually creates more trust and is…

The other day I got to spend more time watching my son. My wife was busy, so she asked if I would help out more. Since I’m usually busy running our business, it was fun to be with him for longer.I’m always amazed how much he learns and understands. Yet some of his actions seem rather random. As soon as we do one thing, he gets up to find a book. No matter how much I think I know what’s going to happen —I need to be quick on my feet. I can plan all I want. When he doesn’t want to do it, it…