Create for one person
Hey Reader,
Right now there is a debate going on.
People feel that social media is no longer social.
The debate is how to keep growing with it.
The machine has turned and is now interest-driven.
People see content that they are interested in.
No more content they follow.
This is a massive shift.
For the longest time we would follow people and see their content first and foremost.
This is gone now.
This has two effects:
- Your content has no hard ceiling anymore.
Whoever the platform thinks is interested can see your post. - We need to be careful what we post.
Because we don’t want to attract the wrong people.
Here is how I practically do that:
I research the number of my total market.
I usually run the numbers for the US and for Europe.
This gives me a pretty good scope.
Then I know that not everybody is on all platforms.
This gives me my ceiling.
It could potentially happen that somebody is watching the video twice.
But generally that was my hard ceiling.
My ceiling of 1 Mio people means that one post with 10,000 views got 1% of the people.
That’s good for one post.
This gives you a good anchor.
Your Jowi
PS: Are you looking to grow faster, then book a free 15min Call with me. I’ll help you find Clarity quick.
