Do This When You’re Just Starting Out

ByJowi Witt

There is only one thing that matters in business:
Helping people more, better and in new ways.
​People want help.

Become the go-to person for your people for the subject.
You can be friendly. You can be nice.

In the end all that it comes down to is:
​Is it actually working?​
Because people only care about results.

Do you help them achieve what they want?

I have also struggled to understand this point.
If you’re not getting results, people will eventually leave.

On the contrary, if you get them results and they are happy with that,
you can be unfriendly as long as you’re the only one in town.

As soon as there is a new entry that also gets results
and has better customer service —
​you’re history.

So you also need to be friendly,
yet only to be friendly and not getting the results,
you’re running a charity.

The charity of yourself.

Your clients pay you only to feel good about helping you.
You’re not helping them.
​This is your sign to get them better results.

This is especially true when you’re just starting out.
That’s why the beginning is hard.

The best thing to do is to do it for free.
This way you’re trading each others’ time.

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