Do you have a Signature Message?

ByJowi Witt

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Greetings Reader,

I’ve spent the last few years on branding. Creating content for businesses. There is a big difference between the great clients and the mediocre ones.

When I do the same thing for them, they still see a big difference.

This is also true of Microsoft vs. Apple. Nike vs. Reebok. Harley vs. Kawasaki.

Apple has: Think different.

Nike has: Just do it.

Harley has: Ride free. (Now they have a few, it all comes down to Branding.)

They all have a signature message. It’s not just the slogan. The Signature Message is bigger. It is what gets communicated throughout.

The clients that got better results stuck to their Signature Message. The clients that got less results kept changing theirs.

This is also what I experienced myself. Because I used my accounts for the last years to run experiments, they are also lower than the more narrowed clients.

All my experiments point to this one lesson:

Repeat your Signature Message. Think, Write, Speak about it.

Branding is what people say about you, when you’re not in the room. In order for people to know that, they need to hear your stake 7 times. Repeat your Signature Message 7x.

Find your Signature Message.

Share your Signature Message.

Repeat your Signature Message.

Good. I got it 7 times… 🙂 Just if it wasn’t clear enough: You need a Signature Message. So go and get one. I can help too.

Yours in Stewardship

Jowi

PS: Are you looking to grow faster, then ​book a free 15min Call​ with me. I’ll help you find Clarity quick.

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