Don’t Be Discouraged by the Red Ocean
Hey Reader,
When I started I didn’t even know about Product-Market Fit. About positioning myself to stand out. I just thought I can do a good job with a good idea and it will work out.
Oh boy, was I wrong.
To explain the term: Product-Market Fit is when your offer meets demand. When people actually start buying from you. That’s the goal of every business.
We want to sell to our dream clients to actually help them.
The problem that I was unaware of at the time was that there is a play on the competition.
When you’re the only dentist in town, people will come to you.
The reality is that there are plenty of barbers in town. So in this scenario it’s better to be the second dentist than another barber.
The barber is in a red ocean.
So what do you do as the barber? This is where so many people get discouraged. They think this barber is never going to make it.
Yet there is a way to help this barber. He can just set up his own blue ocean.
He can become the gentleman barber. Doing exclusively men, especially with beards. Greeting them with a whisky or gin when you enter.
He is no longer a barber. He is the only gentleman barber in town.
Don’t get discouraged when it doesn’t click. This is the journey.
Your Jowi
