Don’t be too good to be true
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Hey Reader, Every day I get DMs by people pitching me their service. I’m not a big fan of cold DMs or cold outreach, but there is an even bigger problem ahead. There is another inflation going around. Next to the financial inflation, there is also the offer inflation. I do enjoy most of the content by Alex Hormozi and I have both his books. There is a side effect of the $100M Offers book. Many juniors are starting out and create an offer that is “irresistible.” I agree with Alex Hormozi to the point: the offer is a key component of your marketing. He advises to create the “no-brainer offer”—an offer that is so good you feel stupid saying “no.” There is one important side note. You should actually be able to fulfill the offer. You need to keep the promise your offer makes. This is the core problem. In the recent years, we have seen also bigger and bigger claims: They promise 120% to make their offer stand out. This is what I call the “too good to be true offer.” It looks almost like the “no-brainer offer” with the difference that you actually can’t believe it. Here is what actually works: A simple offer that speaks directly to your dream client. This is a lot more effective because it actually speaks to a person. The next step is to only promise 80%. Then your clients will be more excited when they get 20% more. This will be more realistic and you can keep your promise. Make realistic promises with simple offers. Don’t be too good to be true! Until next Time! Your Jowi |
