Don’t chase cheap leads
All businesses are constantly on the lookout for fast, cheap leads.
They want to get new leads ASAP.
A lot of founders opt for tactics to grow.
Tactics might get you leads today — but the thing is:
Tactics change fast.
Growing your business with tactics is like day trading.
The top 1% is making money, but the rest is paying for it.
There is no scalable, reliable growth for your business gambling with tactics.
There is a secret behind the top 1%:
They use tactics on top of systems.
We need to first dial in the strategy, then build the systems, and then we can even start thinking about tactics.
Cheap leads have another challenge:
Just because a lead is cheap doesn’t mean that the lead is right.
I’d rather have fewer leads but qualified leads.
We often think we need huge amounts of leads, when in reality it’s easier to get leads in the beginning.
The odds are a lot more in your favor.
You will be able to take better care of your people, leads, and clients when you’re not in a mass market.
The issue is that you never built with the systems, but rather tried to follow the tactics that the others used.
The reality is:
People love sharing the tactics online, but not their real systems.
Focus on the right system, and good leads will follow.
