Don’t do it for the money.

Hey Reader,

I know making money is important. You need to make money to run your business.

Many people have said it before me:

Don’t just do something for the money.

Do it for helping the people.
Do it for the bigger picture.
Do it for the fun.
Do it for the curiosity.

But don’t do it for the money.

Time and time again I observe men starting a business.
They heard that Real Estate, eCommerce or Online Courses is where the money is made.
Then they get started.

Until they quit.

I’ve seen it time and time again.
Most don’t last long enough to make it work.
You only earn half as much.
It takes twice as long and is three times harder than you thought.

That’s the reality of starting a business.

You won’t last long enough when you’re only in it for the money.
The only way you’ll be able to last long enough is with your legacy mission.

What will you do to leave a legacy?

Even when it will take 10 years to get there.
What are you going to do that is worth the sacrifice, the hard work and the pain of not quitting?

That is what you should be doing.

I know it sounds hard. It is hard.

There is also nothing more fun when you’re working on your legacy mission.
You are pursuing your life’s calling.

The major side benefit is:
Nobody that’s in it for the money is going to beat you, because you’re ready to outwork them on any given day.

They are not able to compete with your drive.

What’s your legacy mission?

Reply to this mail and share your Legacy Mission with me!

Until next time!

Your Jowi

Keep Reading

  • It All Comes Back to Communication

    Greetings Reader, Over the weekend I had a few chats with a friend on the effects of AI. We will be in for a ride. Sure the opportunities are endless. It will get stronger and better, but it also feels like we’re losing more and more the human touch. I’m trying to figure out how to talk about business without touching the subject of AI. The development is just so much faster than I anticipated. I’ve been in this space now since the launch of GPT 3,5. And it’s been a wild ride. I can promise…

  • The Three Models That Help You Move Fast

    Greetings Reader, Last night I spoke with a lot of Founders at a local event. There is one pattern that kept coming up. I’m planning this. I’m waiting on this. I haven’t gotten the feedback yet. All those statements are holding your business back. They will lock and keep you stuck, because you gave the power to act away. Over the past years I’ve tried to study the greed and there are three models that help you move fast. Urgency is the mover. Urgency means to just close the gap between…

  • The Fight Between Persuasion and Manipulation

    Greetings Reader, Recently I did a deep dive into the world of communication. There are generally two different skillsets to communication. One is the personal communication. Your journal to your dinner table conversation. When we enter the arena of public communications we have a lot of traditions. We have the historic school of the Orator – aka. Speaker. Over the centuries we have seen a specialization. The speaker was trained in propaganda. The Art of public persuasion. After the second…

  • The Hidden Truth Behind Consistency (not many know)

    The first advice people will hear is to be consistent. Post daily. Stick to your schedule. Be consistent. Most give this advice without giving you the understanding of why it matters. “When everybody is consistent, I’m not able to stand out.” That’s what I often hear as a response. “I need to focus on my quality, since everybody is focused on quantity.” This is also a false belief. Since you don’t even know what quantity is. So back to the advice to be consistent. Most people that try…

  • The Hidden Truth Behind Consistency (not many know)

    The first advice people will hear is to be consistent. Post daily. Stick to your schedule. Be consistent. Most give this advice without giving you the understanding of why it matters. “When everybody is consistent, I’m not able to stand out.” That’s what I often hear as a response. “I need to focus on my quality, since everybody is focused on quantity.” This is also a false belief. Since you don’t even know what quantity is. So back to the advice to be consistent. Most people that try…

  • Don’t chase cheap leads

    All businesses are constantly on the lookout for fast, cheap leads. They want to get new leads ASAP. A lot of founders opt for tactics to grow. Tactics might get you leads today — but the thing is:Tactics change fast. Growing your business with tactics is like day trading. The top 1% is making money, but the rest is paying for it. There is no scalable, reliable growth for your business gambling with tactics. There is a secret behind the top 1%: They use tactics on top of systems. We need to…