Don’t get stuck validating.

ByJowi Witt

​

Greetings Reader,

Recently I attended a Meetup Founders featured, discussing their business ideas.

One pattern I saw is that many were looking to validate their idea. In many ways that is true.

There is one distinct detail that matters. Idea validation or market research is not something you do for years.

Markets change fast right now. So one key indicator for validation is their wallet. People show their direction every day.

Some things get bought while others don’t. Validating an idea needs to be done quickly. How do I know? Because I have done every mistake in the books.

In the academic idea of business Validation and Market Research are big fields. It is thought to be super important.

This is also where I started. Doing a lot of research. Studying books and looking up market trends.

On paper my plan was solid. Until I asked people to pay. Then they all scattered.

Then I started working for free with my people. My people are the people that I feel called to help.

When I talked with them and started exploring their reality. All my research faded.

Yes Market trends matter, but they are not always the full picture.

So get out there and serve people.

Yours in Stewardship

Jowi

PS: Are you looking to grow faster, then ​book a free 15min Call​ with me. I’ll help you find Clarity quick.

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