Don’t Just Recycle Old Content – Upcycle Instead

ByJowi Witt

Hey Reader,

For the past years, the trend has been to recycle old content. Repurpose everything you can. Especially since the introduction of AI, it’s becoming the norm.

There are more tools out there helping you recycle faster and more.

One thing I observe though is that the quality usually dies with recycling/repurposing. The quantity is unmatched. You can spin up over 5 posts from one newsletter. The question is: how good will all of those posts really be?

Instead of just repurposing, think upgrading.​
Make the content better.

One small tweak I’m working on is to make each post platform-specific. Right now, I have the same text posted to LinkedIn, Facebook, and Instagram. What if we could tweak it to match each platform better?

Those are small components that make it more specific and therefore better for each platform.

We can use AI to actually be more creative, not just dump one recycled bin out and get more content that way. While that is definitely a good start, let’s not stop there.

Strive for excellence. Make it better.

Your Jowi

PS: Are you looking to grow faster, then ​book a free 15min Call​ with me. I’ll help you find Clarity quick.

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