Don’t play business

ByJowi Witt

Hey Reader,

There is a big misconception about a Personal Brand and creating content.

Most Personal Brands don’t make any money.

They are just creating noise.

Let me tell you a little story:

My son recently started to “play dress-up.”​
He puts on my boots and gets a loud voice.
Then he walks around the house pretending to be Papa.

He has a blast and we all enjoy watching him.
He looks pretty cute.

I see a similar pattern in most Personal Brands.

They play pretend business.
They see the big guys on social media and decide to post.

Then they say “I’m building a Personal Brand.”
They only repeat the ideas from the experts.

It’s like playing dress-up.
In the end, they all do the same thing.

They are lookalikes to the actual business owners.

It’s amusing and sometimes a little sad to watch.

When they then write Cold DMs, it’s starting to get hard to watch.

I know how it feels not to be taken seriously.
I’ve started many years ago on YouTube.
Trying to build a business.

I was getting views, but no business.
I was playing business instead of building a business.

It all changed when I started to make an offer that actually helped people.

Then I had something to talk about.

When you’re still just posting on social media without a clear offer—people “offer to help” via email or to have a chat with me.

We will work together to build your business.
So that you set yourself apart.

​

You can make a difference!

Your Jowi

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