Don’t sell your tool.
I really enjoy coming up with frameworks.
Creating new assets for your business.
One thing I didn’t know at the beginning was that I didn’t know how to sell them.
I was building a strong toolbox —
but there were no sales coming in.
I designed good-looking websites,
following the industry standards —
but nobody signed up.
This was really frustrating.
I knew I could help — but only if somebody would let me.
Then I had an epiphany.
My problem was that I wanted to sell my tools.
Only peers are interested in tools.
My website said: “Look at this beautiful wrench.”
Only other plumbers would find that interesting.
But when I changed this to:
“Is your faucet leaking?” —
people started coming.
The difference is that I don’t sell my tools.
I started finding people that had a problem my tool could fix.
The carpenter doesn’t need to sell his hammer.
He is selling the table — so that you can have family meals.
This is such an important difference.
It might seem small,
but it’s the dividing factor between talking to other pros or to your dream client.
