Don’t Wait Until You Feel Ready

You don’t sell a product, you’re not creating an offer or doing a service — you’re helping someone transform their lives. They have a problem or pain, and they wish to make a change. Anything we do is there to help them build a bridge. It is the Bridge of Transformation. So whenever we think of something to do or build, we should first understand the Transformation: Where are they coming from? Where are they going? Then we get a deeper understanding of the different options we can build. In…

Hey Reader, Every day that I’m on Twitter/X, I get cold DMs. These guys pitching to get more clients, upgrade my sales, and get more leads. Often it feels like we’re just needing to sell better to sell more. That marketing is just a numbers game to make more money. When I look at the backend of their business, there is one number they don’t like to share: their churn rate. The churn rate is the rate at which clients cancel again. Most of the big sales gurus seem to focus more on getting new…

Most kids don’t remember what you did. They do remember that you were there. Life is hard today. We have many priorities pulling on us. We have many responsibilities pulling us away from our family. Today most couples need to both get jobs. The pay in the jobs went down and financing requires both incomes to make a living. When I was growing up, I was fortunate enough for my dad to have a job that would allow us to live with one income only. My mother could stay at home.Focus all her…

Six years ago I wanted to start my company. I was all focused on building out my product, because surely when I post about it on YouTube, people will come in millions. Call it naive or unprepared — that was my idea. Becoming a YouTuber is easy. Just post a video and people will line up. The first few videos were pretty fun. I enjoyed filming. Then I thought people would listen. It was fun. And then came the upload. I clicked on publish… And now I was going to be a famous YouTuber. What I…

Hey Reader, A lot of men want the freedom, the money, the status, the fire.Few are willing to chop the wood. Let me explain. A few days ago I wrote about looking for the easy life.We all have another wish.We all are wishing for our dream life. Yet only a few actually take the first step to ignite the spark of the dream life. Most only wish for the big warm fire. They are looking for the fastest way to get rich.They are looking for the passive way to get rich.They look for the controversy that…

The 6 Steps to Building a Winning Product My proven process for creating products that sell, backed by research and validation. Prefer listening to the Newsletter? Then go here!Prefer watching the Video Version? Then go here! In this edition, I’ll walk you through the 6-step process that I’ve used to create winning products. Whether you’re just starting out or have tried (and failed) with product creation before, these steps will guide you from idea to validated product. This process is built…