Every desire starts with a problem – PPL #181
There is one question that I see popping up often:
“I don’t know what to sell. I don’t know what I can help people with.”
So, I thought I would give you a quick run down.
The basic thought is that every dream and desire starts with a problem.
The dream to make more money.
To retire.
To go on a long vacation.
To hire a team, etc.
They all have at heart a problem on the way.
Let’s take the vacation.
Ask yourself:
Why can’t he go on this vacation?
Because he doesn’t have the money.
And nobody can watch his kid.
Now you have two problems.
I don’t really know what to do with the kid, but we can work on the money thing.
Why doesn’t he have enough money?
Is he spending too much?
Or is he earning too little?
Oh, he is not earning enough.
Does he need to raise prices?
Or get more people in the door?
More people in the door.
Then we can set up a new campaign for marketing.
This is how we can be helpful. This is easy. Just work with existing problems.
The important point here is:
First: figure out their dream or desire.
Then ask: Why haven’t they gotten there?
What hinders him to do so?
Then start solving one problem after the other —
and you’ll have a happy client.
