Finish 2024 Strong: Grow Your Personal Media Company

You probably know Alex Hormozi, Gary Vee, Matt Gray and Dan Koe?That’s right they all have a Personal Brand.That is not surprising to all of us. There is another interesting question, that we will cover in this Newsletter:But what makes them different from most other Personal Brands?

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Hey friend! Welcome to Roots to Revenue. If you were forwarded this email, add your email below to make sure you receive my next issue in your inbox.

We’ve got just 99 days left in the year! But don’t let that fool you—it’s still more than enough time to make a lasting change in your Personal Brand and grow your Personal Media Company. Yes, I said Personal Media Company, not just a Personal Brand. The difference? It’s simple: You’re not just growing on one platform, but you’re creating an entire ecosystem across multiple platforms, just like the top creators such as Alex Hormozi, Gary Vee, and Dan Koe.

Let me show you how you can leverage these last three months to scale your influence, establish authority, and grow your business.

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What Is a Personal Media Company?

You’ve probably seen it already—the top creators are everywhere. You can’t avoid them, and they seem to be on every platform, constantly sharing valuable content. But how did they get there?

They aren’t just building a Personal Brand; they’re running their Personal Brand like a Personal Media Company. This approach has three essential pillars:

• Personal: They’re growing a Personal Brand.
• Media: They’re creating educational content.
• Company: They’re running it as a business.

They’ve mastered the art of creating engaging content that is seen everywhere—on every platform. They are consistent, strategic, and efficient. But here’s the kicker: You don’t need a large team to get started. Even if you’re a one-person show, you can still create a significant impact.

Want to learn how? Watch this video to dive deeper into how top creators build their Personal Media Companies. You can also Listen to the Podcast Version.

The Fruit Forest Framework for Content Creation & Organic Growth

The secret to scaling your content creation lies in understanding the bigger picture. I’ve been creating content for years, and through that experience, I developed the Fruit Forest Framework, a method to help you streamline content creation across multiple platforms.

Here’s a quick overview:

1. Why Grow a Fruit Forest?​
   Instead of limiting yourself to one platform, growing content across multiple platforms will accelerate your results. This is about efficiency and maximizing your reach.
2. The Two-Sided Content Tree​
   This metaphorical tree represents both content creation and discovery. Every piece of content starts with a seed—your core idea. From there, it blossoms and spreads across platforms. Learn more about this strategy in my Fruit Forest Framework video or listen to the Podcast Episode.
3. The Three Types of Plants in Your Forest
   • Vegetable Plants: Quick, viral content that might be short-lived.
   • Fruit Bushes: Evergreen content that’s valuable but less significant than…
   • Fruit Trees: Long-term content that positions you as an authority in your field.

Plant a mix of these, and you’ll have a thriving content forest that will feed your business for years to come.

The Personal Media Challenge

To make this actionable, I’m taking on a 99-day challenge to grow my Personal Media Company across 12 platforms. I’m committed to producing 45+ pieces of content every day. It’s ambitious, but with the systems I’ve put in place, it’s entirely possible.

Platforms I’m Focusing On:

• YouTube (2 Channels)
• X (Twitter)
• Instagram
• Facebook
• Threads
• Pinterest
• TikTok
• Podcast (Apple, Spotify, Amazon Music)
• Website & Blog
• Newsletter
• Medium

Current Baseline (Week 0):

• Total Posts: 508
• Total Followers: 175
• Total Impressions: 12,974

This is just the start. I’ll be tracking posts, followers, and impressions weekly to keep things transparent. If you want to join me on this journey and see how far we can take it, subscribe​ to my YouTube Channel. So you won’t miss the next Videos.

What’s Next?

Now is the time to act. Whether you’re ready to grow your Personal Brand or turn it into a Personal Media Company, the steps are clear. If you want help implementing these strategies, fill out the contact form or DM me on the platform of your choice.

And don’t forget to watch these key videos to get started:
​Personal Media Company Video – Personal Media Podcast Episode​
​Fruit Forest Framework Video – Fruit Forest Framework Podcast Episode​

Finish this year with momentum and set yourself up for massive growth in 2024!

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Until next Time on the Roots to Revenue.

Jowi Witt – The Brand Ranger

P.S. I will try to put more and more Value into the Newsletter for you. So if you are struggling with your Content Marketing and Brand Building – Don’t hesitate to reply to my Newsletters. I’m happy to help you!