Funnels are dead, what’s next?

ByJowi Witt

​

Greetings Reader,

When I first got started I tried to read as many books as possible. Over time I started to see one name more often: Russell Brunson.

A lot of people have been in his mentorship and started moving faster. So I thought I’d read his books too. Some of you might already know him.

He has started building funnels, and introducing upsells. His company was Clickfunnels, where you could design funnels really quick.

While I really enjoy his works and the idea of a clean funnel, the magic feels gone a little bit. It was a massive step forward.

A lot of people have said online funnels are dead. I would agree. Funnels worked as I’m entering into something. One landing page to the next, but then they grow cold.

The sales mechanism is heavily reliant on scarcity and push marketing to get the sale.

We all have seen this message over and over again. We are getting numb to push marketing and we’re not buying into fake scarcity.

So what’s next?

We need to make people lean in. The one truth there is: Stories have been told and we lean in naturally.

Russell Brunson had this in parts in his book Expert Secrets. Where he said to create a movement. A movement always needs a leader to speak the core message.

This is where you need to find your Signature Message that you can share over and over again.

This message will be your battlecry to move people.

Yours in Stewardship

Jowi

PS: Are you looking to grow faster, then ​book a free 15min Call​ with me. I’ll help you find Clarity quick.

Built with Kit​

Keep Reading

  • It All Comes Back to Communication

    ByJowi Witt

    Greetings Reader, Over the weekend I had a few chats with a friend on the effects of AI. We will be in for a ride. Sure the opportunities are endless. It will get stronger and better, but it also feels like we’re losing more and more the human touch. I’m trying to figure out how to talk about business without touching the subject of AI. The development is just so much faster than I anticipated. I’ve been in this space now since the launch of GPT 3,5. And it’s been a wild ride. I can promise…

  • The Three Models That Help You Move Fast

    ByJowi Witt

    Greetings Reader, Last night I spoke with a lot of Founders at a local event. There is one pattern that kept coming up. I’m planning this. I’m waiting on this. I haven’t gotten the feedback yet. All those statements are holding your business back. They will lock and keep you stuck, because you gave the power to act away. Over the past years I’ve tried to study the greed and there are three models that help you move fast. Urgency is the mover. Urgency means to just close the gap between…

  • The Fight Between Persuasion and Manipulation

    ByJowi Witt

    Greetings Reader, Recently I did a deep dive into the world of communication. There are generally two different skillsets to communication. One is the personal communication. Your journal to your dinner table conversation. When we enter the arena of public communications we have a lot of traditions. We have the historic school of the Orator – aka. Speaker. Over the centuries we have seen a specialization. The speaker was trained in propaganda. The Art of public persuasion. After the second…

  • The Hidden Truth Behind Consistency (not many know)

    ByJowi Witt

    The first advice people will hear is to be consistent. Post daily. Stick to your schedule. Be consistent. Most give this advice without giving you the understanding of why it matters. “When everybody is consistent, I’m not able to stand out.” That’s what I often hear as a response. “I need to focus on my quality, since everybody is focused on quantity.” This is also a false belief. Since you don’t even know what quantity is. So back to the advice to be consistent. Most people that try…

  • The Hidden Truth Behind Consistency (not many know)

    ByJowi Witt

    The first advice people will hear is to be consistent. Post daily. Stick to your schedule. Be consistent. Most give this advice without giving you the understanding of why it matters. “When everybody is consistent, I’m not able to stand out.” That’s what I often hear as a response. “I need to focus on my quality, since everybody is focused on quantity.” This is also a false belief. Since you don’t even know what quantity is. So back to the advice to be consistent. Most people that try…

  • Don’t chase cheap leads

    ByJowi Witt

    All businesses are constantly on the lookout for fast, cheap leads. They want to get new leads ASAP. A lot of founders opt for tactics to grow. Tactics might get you leads today — but the thing is:Tactics change fast. Growing your business with tactics is like day trading. The top 1% is making money, but the rest is paying for it. There is no scalable, reliable growth for your business gambling with tactics. There is a secret behind the top 1%: They use tactics on top of systems. We need to…