Get digging for your well.
Greetings Reader,
When we look at businesses we often look at their cashflow. Are they making money.
Recently I was a speaker at a founder event and I noticed one thing. They’re all obsessed with funding.
They try to apply for funding. They write a business plan to get funding. Build their MVP to show their ideas to investors.
This observation is also true with a lot of businesses. They are so focused on closing, collecting cash that they sacrifice their brand for the quick paycheck.
One recent example is the Anthropic Pentagon deal. Anthropic grew their brand by standing ground. Open AI then closed it and didn’t communicate well.
Anthropic has a surge in new customers with their Brand Values being displayed.
Open AI has a new deal and really took a hit on their Brand Image.
There are two lessons I take from it:
First and most clear: Don’t chase money. Focus on your people. Create Impact and Income will follow.
The second one is harder to see, but when you see it, it will change your perspective of business: Every business needs to survive, but only few build the well in the desert. The well for a business is the Brand. A good and healthy brand that has trust and reputation will get you to survive in the desert.
Most don’t build their brand. When troubles come they only compete on price. That’s the best way to die.
So get digging for your well. Grow your brand.
Yours in Stewardship
Jowi
PS: Are you looking to grow faster, then book a free 15min Call with me. I’ll help you find Clarity quick.
