Goal or Journey? Both!

Broken Families break Society Broken families lead to broken societies, distant communities, and empty neighborhoods. My brother and I puzzled a lot. We had one puzzle where, in the end, one piece was missing. We puzzled many landscapes to hang them up as pictures on the wall. Once you found the missing piece, no matter how often you looked at the picture, you always noticed this missing piece. There was an empty space. When I think of broken families, I think of this incomplete puzzle. It…

Why Titles and Thumbnails Matter Less Than You Think The secret to YouTube growth isn’t just in the packaging—it’s in the idea. Prefer listening to the Newsletter? Then go here!Prefer watching the Video Version? Then go here! Many creators believe that a catchy thumbnail and a click-worthy title are the keys to success on YouTube. But after spending time analyzing top creators like Alex Hormozi and exploring my own feed, I’ve found that there’s something more important—and that’s the idea…

Hey Reader, I have seen this topic a lot on X/Twitter. There is an issue I see in how many businesses start: They start with the topic or industry first. This is easy—because you don’t need to put a lot of thought into it. But there’s a big flaw. I don’t want to be known in an industry.I’d rather be known to my people. On first sight, it seems like there is no difference. But when you dive deeper—there is a large difference. When you’re known as a Fitness Coach, writing a book might be still…

For the longest time, people have said:“Send a Newsletter. You need to own your list. You need to write a weekly Newsletter.” It took me over 4 years to even send my first Newsletter. I tried to follow the advice of all the industry leaders. Until one in-depth Newsletter a week. When I looked at their schedule, they said to work 2 hours per day. At the end of the week, you have a 3,000-word Newsletter. It will take 12 minutes to read that Newsletter. When I receive those Newsletters, some…

Hey Reader, The advice to follow your passion has been talked about for many years. Recently, everybody started to talk about Ikigai. It’s a Japanese concept with four sections. The idea is to help you narrow down what you should do. It evaluates whether you’re good at it, whether others demand it, the market, and whether you have passion for it. All good things. There is one challenge though. On paper, it makes everything sound good. When I started out, I talked about fatherhood—because it’s…

The other day I read another post that I thought was interesting. The guy said he ran a test: after 800 days of posting daily, he focused on quality over quantity, and then only posted 2 times per week. His point was that too many are only posting daily, but they should do better content. This was setting me riled up. It was a good example of doing what he did, not doing what he said. He got to the many views by posting daily. So that’s the strategy: Post daily. It will give you data, skill,…