Going Viral is Slowing You Down

ByJowi Witt

Hey Reader,

I can’t hear it anymore.

Going viral has started to become a red flag for me.

Everybody is waiting to go viral.
Yet it’s not worth that much.

What happens when you go viral?

You become known for that one thing.
Most people that go viral only end up as one-hit wonders.

Going viral also means that you’ll be shown to many new people— people that won’t fit your dream clients.

You’ll have to deal with:

  • Many less comments
  • More noise
  • People who just want to get your attention

If you’re not prepared for it, it can easily distract you from the situation you had in the first place.

Going viral is a vicious cycle of dopamine.​
It feels good—and you want to do it again.

Often, going viral does not mean your business is going to grow.

Instead of trying to go viral:
​Try to build deeper relationships with your people.

Do things that don’t scale for individuals.
Make sure to know your people and directly work towards them.

No matter what people say:
​Going viral is not a strategy you can master.

There are certainly points to consider,
but even Mr. Beast can’t guarantee it.

He knows what makes a good YouTube video—
but it doesn’t mean his videos will always keep performing better.

It is also so much more rewarding to have a loyal group you actually get to know​
than to respond to a wave of comments you can’t keep up with.

Build for the legacy, not for the trial of fame.

​

Keep chopping Wood!

Your Jowi

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