How do I build trust at scale?

ByJowi Witt

​

Greetings Reader,

This is one major question I get asked a lot. How do I manage to get seen? How do I attract leads.

First I think there is a core definition issue.

I know we all want leads. But do you think a lead likes to be a lead? A lead sounds like a number on a spreadsheet. It is a Handraiser.

Somebody that raised a hand to know more, to community, to like what you do.

We need to create handraiser moments. When people can have a moment to raise their hand or react.

This means we can’t be talking to everybody, because a Handraiser is one single person. He has his own life, experiences and troubles.

This gives us the chance to talk specifically to him.

We build trust at scale, when we talk to one person. When we show up for one person.

For example Taylor Swift showed up for one girls birthday party and sang for her. All her fans loved that, because emotionally they could be the next party she could come to.

It also showed that she cared. This makes all the difference.

It is on us to create the stories, the events and the moments that don’t scale, to then build trust at scale.

What is one thing you can do today to create a handraiser moment?

Yours in Stewardship

Jowi

PS: Are you looking to grow faster, then ​book a free 15min Call​ with me. I’ll help you find Clarity quick.

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