How Often Should You Really Post on YouTube? My Surprising Results from 69 Videos in 60 Days
Why “More Content” Isn’t Always the Answer—and What You Should Be Doing Instead
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What You’ll Learn in This Issue:
Everyone’s asking: How often should I post on YouTube to grow my business? Today, I’m diving into the results of my latest YouTube experiments—69 long-form videos and 92 shorts in just 60 days—to give you the answer.
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Why Posting Too Much Might Be Hurting Your Channel:
If you’re like most entrepreneurs, you might think posting every day will skyrocket your results. Spoiler: It doesn’t. Trying to maintain a relentless upload schedule can lead to burnout and actually diminish the quality of your content.
The Common Mistakes Most Creators Make:
- Burnout from over-committing to daily uploads.
- Rushing through video creation just to meet arbitrary posting goals.
- Neglecting SEO, titles, and thumbnails because you’re too focused on quantity.
- Losing sight of what actually resonates with your audience.
Here’s How to Post Without Burning Out
After testing various strategies across three different channels, I found a balanced approach that works: it’s about more than just cranking out videos—it’s about finding the right rhythm for your business.
My Top 3 YouTube Growth Hacks (No Daily Uploads Required):
- It’s About Ideas, Not Volume:
Uploading more often isn’t the magic bullet. Your content needs to matter to your audience. Quality, thoughtful ideas will always win over pumping out countless videos.
- Find the Perfect Posting Frequency:
Most creators find the sweet spot with 1 to 3 videos per week. It’s enough to stay consistent and keep your audience engaged without overwhelming yourself or sacrificing quality.
- Use Shorts to Stay Active:
Shorts are your best friend when it comes to maintaining momentum. They’re easy to create and keep your channel active. Repurpose your long-form videos into bite-sized content for more engagement with less effort.
Final Thoughts: Less is More, If You Do It Right
The bottom line: More content isn’t always better. Consistency, not frequency, is the real key to sustainable growth. Posting 1-3 videos per week, combined with strategic use of Shorts, will keep your channel healthy without draining your time and energy.
Want Help Growing Your YouTube Channel?
If you’re ready to simplify your content strategy without sacrificing results, let’s talk. I’m offering a free YouTube analysis where we’ll dive into your specific business goals and figure out how to make YouTube work for you—without burning out.
Until next Time on the “From Roots to Revenue”-Newsletter.
Jowi Witt – The Brand Ranger
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