How I create an Offer to get to $10k as Solopreneur! (Calculation included)

The two most effective offers every solopreneur can use to reach financial freedom.

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In this issue, I’ll walk you through the exact steps I used to develop profitable offers for a one-person business. You’ll discover why services and coaching are the fastest routes to earning $10K a month, and how you can apply this strategy to grow your own business. We’ll also go over the simple math and audience size needed to reach your financial goals without burning out.

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As a solopreneur, your time is your most valuable asset. By focusing on the right type of offer—services or coaching—you can create scalable income streams quickly. Understanding how to price your offers and convert your audience is the key to quitting your 9-to-5 and building a sustainable, profitable business.

The common mistake most people make…

Many entrepreneurs waste time chasing big ideas or developing products that require huge audiences to be successful. They focus on creating the next “unicorn” product without realizing the resources, time, and infrastructure it takes to make it work. Without a large following or automated systems, this approach often leads to frustration and slow growth.

Two Offers Every Solopreneur Should Start With

When building a business, especially as a one-person operation, you only need two types of offers to succeed: services and coaching. These are the most straightforward and profitable ways to get to $10K a month.

1. Service Offer:​
   This involves creating something for your clients, like website design, content creation, or marketing strategy. You directly do the work and deliver the product.
2. Coaching Offer:​
   This is where you guide clients through a process or framework, helping them achieve their own results. It’s less about doing the work for them and more about providing expertise and support.

Why Services and Coaching Work Best for Early Growth

Creating and scaling a product sounds exciting, but it’s not the easiest path if you’re just starting out. Without a large audience or a team, developing and marketing a product can take too much time and leave you stuck in a cycle of slow growth.

Services and coaching offer an immediate return because you’re delivering high-value work directly to clients. They don’t require massive upfront investment, and they allow you to focus on providing a personalized experience that people are willing to pay more for.

How to Hit $10K a Month: It’s Simpler Than You Think

The math to reach $10K a month is simple if you focus on service or coaching offers. Here’s how you can get there:

• With a $500/month service or coaching package, you only need 20 clients to reach $10,000.
• This is much more achievable than trying to sell a $10 product to 1,000 customers, which requires a much larger audience and complex sales funnels.

By keeping your offers high-value and limited to a manageable number of clients, you’ll hit your financial goals faster and without needing a large following.

Do You Have Enough Followers? Here’s What You Need

To make this work, you need an audience size that fits the conversion rates for services and coaching. Typically, 0.5% to 1% of your followers will convert into paying clients.

To land 20 clients paying $500 per month, you’ll need an audience of 2,000 to 4,000 followers. This is a realistic target, especially when you’re actively engaging with your audience and delivering consistent value.

If you were aiming for a product, you’d need 100,000 to 200,000 followers to sell 1,000 units at $10/month—proving that services or coaching are the better choice for early growth.

Avoid the Product Trap: Why It’s Not Your First Move

It’s tempting to jump into products—especially digital ones that seem scalable—but building and selling a product is much harder without a large, engaged audience. Most solopreneurs don’t have the systems or reach to support a successful product launch right away.

That’s why starting with services or coaching is a smarter move. They allow you to build relationships, provide personalized value, and scale at a more natural pace. Once you’ve established your audience and revenue streams, then you can consider expanding into products or courses.

Next Steps: Creating Your Offer

Now that you know why services and coaching are your best starting points, it’s time to craft your offer. Think about the specific expertise you have and how you can package that into a high-value service or coaching program. Here’s where to start:

• Clarity: Be specific about the problem you solve and the results you deliver.
• Pricing: Aim for a price point around $500 per month to reach your financial goals faster.
• Audience Building: Grow your audience to 2,000 to 4,000 followers and consistently engage with them to build trust and loyalty.

Conclusion:

If your goal is to make $10K per month, focusing on services or coaching is the smartest way to get there. These types of offers are simple, scalable, and give you room to deliver high-value experiences without needing a massive following or complex infrastructure. Stick with this model, and the revenue will follow.

Bonus Tips:

• Start with a single service or coaching offer that solves a clear problem.
• Keep your pricing aligned with the value you deliver. As demand grows, you can increase your price point.
• Once you’ve established consistent income, consider scaling through digital products or group coaching programs.

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Until next Time on the Roots to Revenue.

Jowi Witt – The Brand Ranger

P.S. When you’re ready to start building your offer and creating consistent income, I’m offering a 1-on-1 coaching program to help you structure and launch your service or coaching business. Let’s work together to get you to $10K per month.