How to Turn Content Into Leads Naturally – PPL #168
One word I have heard so often online is the word Funnel.
You take content and then to a landing page and then sell them.
A lot of people start at the top, and a few come out on the bottom.
It sounds so logical.
It is so systemized. Yet it is so transactional.
While I agree that numbers matter, I also found that people like to buy from people they have a relationship with.
The funnel usually has to build trust fast.
The audience is “fed” 5 nurture emails as a sequence. Then they’ll buy from you.
While I know that this can work, I also know that for most it doesn’t.
So what should we do instead?
We create our own Flow.
A Flow has two sides: the river and the fish.
The river comes from the source and flows downstream the mountain to the ocean.
This is the downstream Flow.
The second part is the fish. The salmon likes to swim upstream.
Everything we create flows downstream from our clients down to the strangers in the ocean.
When that’s interesting to them, they can start swimming upstream.
We need to create, because without content there is no stream to flow.
This is also the best way to get leads and turn them into clients by building the relationship first.
