I Thought I Had It Figured Out, Finally….

I have to admit something.I love my business and I really enjoy building businesses. That might not be that surprising. The surprising side is that I’m proud of how much I work. 50 hours a week is a good baseline. (I’m actively not counting all things because the shadow schedule is a lot bigger.) I started my business to build for my family, not to run from them. Now I have a business that hides me from my family. When I’m not working, I feel bad about not getting more done. So I get back to…

The core idea behind productivity is well-meaning. It is to make our work more productive. That we are able to produce more. I think the core driver is to do a job better. We want to achieve bigger things and so we constantly seek to improve — from riding a horse to driving a carriage to driving a car is an improvement in speed and comfort. The driving question is to improve what we are doing. A farmer does a job better when he can produce more bushels per acre – more tons per hectare. A…

Better Offer The most important thing to improve is: Your offer. This is the foundation of your business. There is no way around that. If you don’t have an offer or you have a bad offer – nobody will buy. Nobody will talk with you. It’s like you’re trying to sell old fish. It smells so bad that nobody is willing to get close to you. No matter how much Marketing you do, word about your bad fish will spread. No matter how much you have optimized in your business or even automated. If your offer…

8 Tips to Guide You through the Content Jungle Feeling lost in the content jungle? Navigating through it can be overwhelming, but with the right path, you can turn obstacles into opportunities. We are all playing the same game – but most quit. So here are 8 tips to guide you through the content jungle: Hey friend! Welcome to The Roots to Revenue. If you were forwarded this email, add your email below to make sure you receive my next issue in your inbox. Subscribe Tip 1: Know Your Map Set…

I see this so often in the last years:Creators come up. Think all they need to do to make money and drive a brand is to build a big following online. There is the idea that any following is going to make you rich. Your following just needs to be big enough. But the reality is that followers aren’t created equal. I would trade 1,000 followers on Instagram for 1,000 subscribers on YouTube any day. I’d also rather have 1,000 subscribers to my newsletter than 1 million TikTok followers. This is…

We live in the era of Information Inflation. Most of us hear about the economic inflation. The numbers are going up. We can buy less with the money we have. The same is also true with Information Inflation. We live in a world where information itself is worth little. It used to be that books were so expensive. There was only one Bible in the town that the priest could read. Today we have Google, ChatGPT, and YouTube. We can read, listen, and watch more information all day every day of the…