Is it yours?
Greetings Reader,
We all know that we need to do Marketing. Often this topic sits on the agenda without a clear path.
Yes more Marketing is good, but what does it mean. A study done by Google is that on average people do 7 hours of research before buying.
Now your response is probably: What 7 hours??
That is the response I often get.
There is a second study done by the German public media. They have researched since 1997 the media consumption in Germany.
Every year they release a detailed report.
Now you might be surprised to hear that on average an adult in Germany is consuming about 7 hours of content per day.
Content is a massive driver for your Brand. The question is not whether people consume 7 hours of content. The real question is:
Is it yours?
Let this be an encouragement to you. Sure it would be great to have a large library of content. The reality is: 1 piece is better than none. 1 Platform is better than none.
Here is my practical advice to you today:
If you’re starting: Start with the Newsletter. It helps build everything else later.
If you’re scaling: Focus on formats over platforms. A Post with an image can sit on Facebook, Instagram and LinkedIn all at once.
Look for those connections and get creating.
Yours in Stewardship
Jowi
PS: Are you looking to grow faster, then book a free 15min Call with me. I’ll help you find Clarity quick.
