Is purpose just a wild goose chase?

ByJowi

I’m fascinated by the pursuit of purpose.

I have been trying to find my purpose for years.
I spent hours journaling. Trying to figure out what I should do.
I have felt all hyped up and sprint forward — only to feel all lost again a few months down the road.

There seems to be a cultural obsession to finding your purpose, your big mission for your life.
Yet in reality, it feels like a wild goose chase.

The more you feel like you have found your purpose — the more it seems to slip away.

The more I observe this, the more I get to wonder.

The Bible has a pretty simple guide:

The purpose is to fear God and bring glory to Him.

We can do so by loving God and loving our neighbor.
So the practical thing we should do is:

Do the next right thing.​
​Help your next person by serving them.

What I have found is that over time, there are patterns that arose.
I enjoyed more to work with dads or with men striving toward building a family.

The feedback I got was that it helped to hear my strategic thinking and analytical questioning.
Through my actions, I found that I’m good with identity and helpful on business advice.

When I pursue the goal to honor God with what I do by doing my next person’s service,
I’m best equipped for doing so in a few ways right now.

This seems to be the best answer to the pursuit of purpose.
It’s not magical — rather practical.
Not through thinking and more through action.

So maybe when you’re asking yourself:

What’s my purpose?​
Ask instead:
​Who can I help today?

Jowi Witt helps men build purposeful businesses that provide for their families and leave legacies that last. As the founder of the Present Provider movement and the One-Dad Business framework, Jowi equips dads to escape the 9-to-5 grind, take back their time, and lead their families with strength and intention.

From handcrafted branding to evergreen marketing strategies, he blends timeless principles with modern tools — so you can build a business that works for your life, not the other way around.

When he’s not creating content or coaching entrepreneurs, you’ll find him with his Bible, his journal, or his family.

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