Is your offer invisible?
When I first got started, I believed that a good idea is going to break through the noise.
I completely underestimated the amount of work to make an idea or product seen.
A lot of really strong founders face this issue:
Their offer is invisible.
What nobody knows, nobody can buy.
This is the biggest hurdle for most.
When you don’t have any people lining up to buy from you,
you don’t have a business.
This is the stage where you need leads.
You need people that are interested to check out your offer.
Make sure that they see it.
Nothing else matters at this point.
I have seen established businesses die because they couldn’t get any leads.
The first step is to make a list with Prospects —
People that would fit into your offer.
Then you can start reaching out to them and see if they might be interested.
You can also create content to get in front of people to get leads.
Your focus should be to get eyes on your offer.
Only then can you:
- Make sales
- Help people
- Improve your offer
This is the stage you need to get through.
This is exactly the stage where most businesses die.
They build a great offer,
but they don’t have anybody using their product or buying their services.
So get to work and make your offer seen!
