Make Friends, Not Funnels

ByJowi Witt

Dear Reader,

After the term funnel was introduced by Russell Brunson,
it became the way to build a business.
We are all building a funnel.

Many have tried to reinvent the wheel.
They call it Flywheel or Cycle.
In the end, the components are all the same.
The steps are the same.

One thing that gives me hiccups from all of it is:
​the transactional wording.​
We track the conversions, the click rates, and the card collectors.

While those are all important numbers,
​we lose the human touch.

I also help my clients set up a funnel.
Yet we focus on the relationship.​
We don’t take visitors to clients.

We talk about turning strangers into brothers.

There is an interesting difference by changing the words.
We stop being a calculator looking at the numbers first —
and we become compassionate.

The sales call is no longer a closing-focused conversation,
but more the invitation to make a decision to get more help.

We don’t need to hide prices.
We don’t use scammy tactics.
We are fully focused on helping the person
​figure out the best we can.

This shift has been helping us to break through mental barriers.

The price is just there — because helping you takes my focus and attention,​
and I can only be there for you when
I don’t need to worry about putting food on the table.

Keep chopping Wood!

Your Jowi

PS: When you want to learn more about Funnels ain’t Family, reply “family” — and I’ll help you out.

Keep Reading

  • Clock Building, Not Time Telling

    ByJowi Witt

    All fathers I know want to leave their kids better off. They think about the legacy they leave behind. Many of those fathers think about starting a business. That’s what I also started out with. To this day I think the best way to start a business is with a service — something that you can coach or build for your clients. There is only one detail: This is all skill-based. You need to learn the skills. That is also why service is a good place to start. The hidden danger is that you become a…

  • In Business the winner is always the tortoise

    ByJowi Witt

    Most people start their business as the hare.Sprinting through the tasks. I did that too — thinking the amount of work is what makes the difference. So I tried to become more efficient. I hustled all I could. The interesting twist is:The tortoise will win. That is also true in business. Business is not a sprint. It’s a life-long marathon. There is no shortcut, because it ends when we’re dead. Success will happen when you do the right things at the right time. That’s the foundation side most…

  • Why Your To-Do List Might Be Holding You Back

    ByJowi Witt

    Our to-do list feels endless. There are so many things we could do. Some are more important than others. I recently listened to a podcast. They were chatting about this one guy being paid a lot to be an advisor. Yet he didn’t do much. He said that his job was not to add to the tasks in the business, but to make sure they didn’t do anything that hindered the business profits. I have also experienced the same thing. The real difference between success and failure is to do the right things and…

  • Nobody Asked Me This Question…

    ByJowi Witt

    One thing I keep thinking about is how slow I was going. In the beginning, I kept telling people about all the ideas and plans I had. The response I got was cool. They were all excited for me and interested in what I would do. Yet nobody asked me how fast I can do it. This is the most important question after all. Most of us start solo. So we are our fastest bottleneck too. Our runway is not long. The only question that matters is:How fast can you ship a product to get real results? The…

  • The moment I realized I can’t do it all

    ByJowi Witt

    When I was in University, I did everything. I was studying, volunteering, working, hanging out with friends. I also picked up some hobbies, like hunting, fishing and visiting reenactments. All of those things were time consuming. Maybe you know the feeling of:you can do everything when you’re on the top of the world. I really liked to be the Jack of all Trades. I saw a lot of people becoming experts, yet I stayed a generalist. It is said that Warren Buffet gave this advice once:Write out all…

  • The Productivity Lie I Believed for 5 Years

    ByJowi Witt

    For the last few years I’ve read so many productivity books. Watched tons of videos trying to figure out how can I get more done in my 24 hours than others. This is the core driver of productivity types: Getting more done with the time they have. It’s all about efficiency. There is one major flaw with productivity that took me 5 years to understand:It doesn’t matter how fast I run, if I’m running in the wrong direction. In the productivity space there is a lot of clutter about tactics that…