Make Friends, Not Funnels

ByJowi

Dear Reader,

After the term funnel was introduced by Russell Brunson,
it became the way to build a business.
We are all building a funnel.

Many have tried to reinvent the wheel.
They call it Flywheel or Cycle.
In the end, the components are all the same.
The steps are the same.

One thing that gives me hiccups from all of it is:
​the transactional wording.​
We track the conversions, the click rates, and the card collectors.

While those are all important numbers,
​we lose the human touch.

I also help my clients set up a funnel.
Yet we focus on the relationship.​
We don’t take visitors to clients.

We talk about turning strangers into brothers.

There is an interesting difference by changing the words.
We stop being a calculator looking at the numbers first —
and we become compassionate.

The sales call is no longer a closing-focused conversation,
but more the invitation to make a decision to get more help.

We don’t need to hide prices.
We don’t use scammy tactics.
We are fully focused on helping the person
​figure out the best we can.

This shift has been helping us to break through mental barriers.

The price is just there — because helping you takes my focus and attention,​
and I can only be there for you when
I don’t need to worry about putting food on the table.

Keep chopping Wood!

Your Jowi

PS: When you want to learn more about Funnels ain’t Family, reply “family” — and I’ll help you out.

Jowi Witt helps men build purposeful businesses that provide for their families and leave legacies that last. As the founder of the Present Provider movement and the One-Dad Business framework, Jowi equips dads to escape the 9-to-5 grind, take back their time, and lead their families with strength and intention.

From handcrafted branding to evergreen marketing strategies, he blends timeless principles with modern tools — so you can build a business that works for your life, not the other way around.

When he’s not creating content or coaching entrepreneurs, you’ll find him with his Bible, his journal, or his family.

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