Make your products so good people remember you.
Greetings Reader,
Yesterday I had a chat with a business owner. He asked what I do and I said I help people scale their brand ecosystem.
His reply was: so you do Marketing?
While Marketing is a big part I do need to do more.
There are two things that Marketing can’t do. Or at least has a really hard time to do.
A bad product and bad service.
Both of that is at the heart of a Brand. Marketing is doing the wrapping of those as a gift.
Here is a good example: No matter how pretty the flask of perfume is. If the fluid is deer urine, it’s not going to be good.
No matter how fancy the packaging is, if you are packing up dog poop. It will always stay dog poop.
1 Bad review destroys the work of 10 good reviews. Trying to fix this with Marketing is almost impossible.
This is why Branding has to take all things into consideration.
Because every detail either enhances or detracts from your Brand.
When you look at your product it can make the Marketing easy or hard.
Think through the parts of your product. Tell those stories. That is the best selling argument. All the greatest Copywriters have studied their products in depth.
Don’t think that Branding is just Marketing. Make your products so good people remember you.
Yours in Stewardship
Jowi
PS: Are you looking to grow faster, then book a free 15min Call with me. I’ll help you find Clarity quick.
