My New Enemy: The Copy-Paste Entrepreneur

ByJowi Witt

Hey Reader,

I found a new enemy this week.

The copy-paste entrepreneur.

He downloads templates. Buys done-for-you funnels. Copies exact offer stacks. Plugs them into his business without thinking.

He’s taking action. Working hard. Staying ambitious.

But he’s building on sand.

Here’s what breaks my heart about this: I love the ambition. I love that he’s willing to move fast and execute.

That mindset is rare. Most people never take any action at all.

But taking the wrong action over and over doesn’t build a business. It builds denial.

You can’t copy-paste your way to sustainable success.

I see this everywhere now. Someone buys a Make.com automation template and thinks they can sell automation services. They wonder why nobody buys.

The truth? They don’t understand the actual problem they’re solving. They don’t know the transformation their clients need.

They just copied something that looked profitable.

Here’s the twist that nobody talks about: when you bought that template, you were the product.

The person selling it solved their own problem. They needed to make money quickly. You were looking for a shortcut.

They weren’t interested in your success. They were interested in your purchase.

That’s the cycle. Copy-paste entrepreneurs buying from other copy-paste entrepreneurs. Nobody actually building anything real.

I’ve been there. I’ve bought the templates. Copied the systems. Wondered why they didn’t work for me the way they worked in the sales page.

What changed everything was slowing down. Understanding the strategy. Building something that actually solved a real problem for real people.

Stop collecting templates. Start building expertise.

Action: Look at one system you copied. Ask yourself: do I understand why this works? Can I explain the strategy behind it? If not, learn it before you use it.

Your Jowi

PS: Are you looking to grow faster, then ​book a free 15min Call​ with me. I’ll help you find Clarity quick.

Built with Kit​

Keep Reading

  • It All Comes Back to Communication

    ByJowi Witt

    Greetings Reader, Over the weekend I had a few chats with a friend on the effects of AI. We will be in for a ride. Sure the opportunities are endless. It will get stronger and better, but it also feels like we’re losing more and more the human touch. I’m trying to figure out how to talk about business without touching the subject of AI. The development is just so much faster than I anticipated. I’ve been in this space now since the launch of GPT 3,5. And it’s been a wild ride. I can promise…

  • The Three Models That Help You Move Fast

    ByJowi Witt

    Greetings Reader, Last night I spoke with a lot of Founders at a local event. There is one pattern that kept coming up. I’m planning this. I’m waiting on this. I haven’t gotten the feedback yet. All those statements are holding your business back. They will lock and keep you stuck, because you gave the power to act away. Over the past years I’ve tried to study the greed and there are three models that help you move fast. Urgency is the mover. Urgency means to just close the gap between…

  • The Fight Between Persuasion and Manipulation

    ByJowi Witt

    Greetings Reader, Recently I did a deep dive into the world of communication. There are generally two different skillsets to communication. One is the personal communication. Your journal to your dinner table conversation. When we enter the arena of public communications we have a lot of traditions. We have the historic school of the Orator – aka. Speaker. Over the centuries we have seen a specialization. The speaker was trained in propaganda. The Art of public persuasion. After the second…

  • The Hidden Truth Behind Consistency (not many know)

    ByJowi Witt

    The first advice people will hear is to be consistent. Post daily. Stick to your schedule. Be consistent. Most give this advice without giving you the understanding of why it matters. “When everybody is consistent, I’m not able to stand out.” That’s what I often hear as a response. “I need to focus on my quality, since everybody is focused on quantity.” This is also a false belief. Since you don’t even know what quantity is. So back to the advice to be consistent. Most people that try…

  • The Hidden Truth Behind Consistency (not many know)

    ByJowi Witt

    The first advice people will hear is to be consistent. Post daily. Stick to your schedule. Be consistent. Most give this advice without giving you the understanding of why it matters. “When everybody is consistent, I’m not able to stand out.” That’s what I often hear as a response. “I need to focus on my quality, since everybody is focused on quantity.” This is also a false belief. Since you don’t even know what quantity is. So back to the advice to be consistent. Most people that try…

  • You Won’t Have Time “Someday”

    ByJowi Witt

    I’ve thought about this a lot. We often take our life and the time we have for granted. How often do I catch myself with a thought of:“Someday I’ll do this” or“When I have time, I’ll get to it.” Those are statements that make us feel good because we didn’t say no to it — and we still believe that we will get there. But the reality is: We don’t magically get more time. And we also don’t know how much time we have left in our life. My mom dreamed of retirement. Yet God has called her home by…