New is better than better
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Don’t try to beat your competition by being better than they are. Don’t try to win at their game. Be a new opportunity. Challenge the standard. Create something new. It’s not just the same old – just a bit better. It’s not good enough to make a little less. Find the new combination. Don’t just try to be better. Being better means you can easily be compared. You will not create mass momentum – you will be fighting a pricing war. Who can be the cheaper solution? It’s getting worse for you. With a new idea – you will get more for more. You need to create excitement. Today, everybody wants to have the easy way. People like shortcuts – so most people start their business – doing something better. Then they wonder why they can’t break free. Why they can only make a little bit of money. This is a challenge. The only way out is to create something new. You have multiple interests. You can find inspiration in all the different fields. Combine those ideas to a new offer, a new solution, a new product = a new opportunity = a new way to live. We were created to create – not created to copy others. I understand when you might say: This is hard. I agree. It’s not going to come easy. It will take effort. It will take time. That’s okay. Just remember: new is better than better. Make a difference, my friend! Your Jowi |
