On AI, Books, and Getting More Specific

ByJowi Witt

​

Greetings Reader,

A buddy just sent me an article by Tim Ferriss. For all that don’t know that name, he is the author of “The 4 Hour Workweek”.

In the article he is writing about how things are changing with AI.

He said his book sales since 2022 are down by 80%, for his four books. His publisher said he sees that across markets.

So Tim’s question is: Is the non-fiction market dying because of AI?

There are definitely tasks where I go directly to AI. How to fix my dishwasher. (Yes, I actually fixed a leak from my dishwasher with ChatGPT last year already).

And with personal dietary things.

I figure AI can be more specific to my personal situation. Also I’m using my own head to think if the answer makes sense.

We can no longer just offer knowledge. That’s solved. We can offer thinking, experience, transformation, and actually care.

The way I see it is this: if people use AI and get their problem fixed, good. If they use it and it didn’t fix the issue, are you so known in your space that you will be recommended for deeper study?

This is where I buy book recommendations from AI, to understand the full argument for the place that AI missed. I don’t buy all the books anymore. I get more specific.

I think this is the time where New York Times bestseller is no longer the core reason to buy. I care about the actual content of the book. Is this book helping me answer the gap that the AI didn’t have an answer for?

This goes to the extreme that I research others and their full library of books, to see if they wrote one that has my specific angle applied.

As you see, it’s about more specific, not more general. What do you think?

Yours in Stewardship

Jowi

PS: Are you looking to grow faster, then ​book a free 15min Call​ with me. I’ll help you find Clarity quick.

Built with Kit​

Keep Reading

  • It All Comes Back to Communication

    ByJowi Witt

    Greetings Reader, Over the weekend I had a few chats with a friend on the effects of AI. We will be in for a ride. Sure the opportunities are endless. It will get stronger and better, but it also feels like we’re losing more and more the human touch. I’m trying to figure out how to talk about business without touching the subject of AI. The development is just so much faster than I anticipated. I’ve been in this space now since the launch of GPT 3,5. And it’s been a wild ride. I can promise…

  • The Three Models That Help You Move Fast

    ByJowi Witt

    Greetings Reader, Last night I spoke with a lot of Founders at a local event. There is one pattern that kept coming up. I’m planning this. I’m waiting on this. I haven’t gotten the feedback yet. All those statements are holding your business back. They will lock and keep you stuck, because you gave the power to act away. Over the past years I’ve tried to study the greed and there are three models that help you move fast. Urgency is the mover. Urgency means to just close the gap between…

  • The Fight Between Persuasion and Manipulation

    ByJowi Witt

    Greetings Reader, Recently I did a deep dive into the world of communication. There are generally two different skillsets to communication. One is the personal communication. Your journal to your dinner table conversation. When we enter the arena of public communications we have a lot of traditions. We have the historic school of the Orator – aka. Speaker. Over the centuries we have seen a specialization. The speaker was trained in propaganda. The Art of public persuasion. After the second…

  • The Hidden Truth Behind Consistency (not many know)

    ByJowi Witt

    The first advice people will hear is to be consistent. Post daily. Stick to your schedule. Be consistent. Most give this advice without giving you the understanding of why it matters. “When everybody is consistent, I’m not able to stand out.” That’s what I often hear as a response. “I need to focus on my quality, since everybody is focused on quantity.” This is also a false belief. Since you don’t even know what quantity is. So back to the advice to be consistent. Most people that try…

  • The Hidden Truth Behind Consistency (not many know)

    ByJowi Witt

    The first advice people will hear is to be consistent. Post daily. Stick to your schedule. Be consistent. Most give this advice without giving you the understanding of why it matters. “When everybody is consistent, I’m not able to stand out.” That’s what I often hear as a response. “I need to focus on my quality, since everybody is focused on quantity.” This is also a false belief. Since you don’t even know what quantity is. So back to the advice to be consistent. Most people that try…

  • Don’t chase cheap leads

    ByJowi Witt

    All businesses are constantly on the lookout for fast, cheap leads. They want to get new leads ASAP. A lot of founders opt for tactics to grow. Tactics might get you leads today — but the thing is:Tactics change fast. Growing your business with tactics is like day trading. The top 1% is making money, but the rest is paying for it. There is no scalable, reliable growth for your business gambling with tactics. There is a secret behind the top 1%: They use tactics on top of systems. We need to…