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This is a topic I keep thinking about. I’m yet to fully grasp what it means. It often happens — when I’m on X or other social platforms, A lot of the strategies behind Persuasion and Manipulation are similar. Yet, it becomes more complicated when we find out someone manipulated us to buy. So how is Persuasion good and Manipulation bad? But there are clear differences: 1. Intent
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Jowi Witt helps men build purposeful businesses that provide for their families and leave legacies that last. As the founder of the Present Provider movement and the One-Dad Business framework, Jowi equips dads to escape the 9-to-5 grind, take back their time, and lead their families with strength and intention.
From handcrafted branding to evergreen marketing strategies, he blends timeless principles with modern tools — so you can build a business that works for your life, not the other way around.
When he’s not creating content or coaching entrepreneurs, you’ll find him with his Bible, his journal, or his family.
Impact over Income I see it so often online – People are always looking to make money fast. The focus is to get rich. The longer I’m building my business – It’s been 7 years now – the more I enjoy the art of business. The Art of Business is to understand that Impact is bigger than Income. Income is important, but it is the side effect of Impact. Every business should make our world better. The blacksmith made better tools that the farmer could take on the fields. There was always more impact…
Six years ago I wanted to start my company. I was all focused on building out my product, because surely when I post about it on YouTube, people will come in millions. Call it naive or unprepared — that was my idea. Becoming a YouTuber is easy. Just post a video and people will line up. The first few videos were pretty fun. I enjoyed filming. Then I thought people would listen. It was fun. And then came the upload. I clicked on publish… And now I was going to be a famous YouTuber. What I…
One thing I’m struggling a lot with is patience. I enjoy business, and in business we are always concerned with growth. We want to believe there’s a way to get rich fast. That’s why the scammers have it so easy to sell us on the latest get-rich-quicker thing. While I do believe there are better vehicles out there to grow faster, speed is only one side of pursuing a business. I’m now almost 4 years into my journey. Over those years, I have seen so many people come and go. They grew quickly—And…
There is something that bugs me a lot… It’s a new trend that steals fathers away from their families. It’s the lifestyle side hustle. I’m all about building a business to provide for your family. But to me, it’s more than just delivering a pay-check. It’s about becoming a Present Provider. Yet, I observe so many fathers stepping into the world of business with a side hustle mentality. The goal is to make a little extra money on the side. The idea is often a little extra on cash by making some…
It doesn’t matter what I do. I start out well balanced. With my priorities defined. Over time I tend to lose it and dive too deep. I get caught by the Hustle Trap. With time I self-protect better and I don’t burn out as much as I used to. Somehow I know what not to do and then still fall for it. I’m so excited to do the work that I skip breaks that I should take. I sometimes end up thinking the amount I work is a badge of honor. This is the problem. It’s like the frog in the pot. He doesn’t…
Hey Reader, Every day that I’m on Twitter/X, I get cold DMs. These guys pitching to get more clients, upgrade my sales, and get more leads. Often it feels like we’re just needing to sell better to sell more. That marketing is just a numbers game to make more money. When I look at the backend of their business, there is one number they don’t like to share: their churn rate. The churn rate is the rate at which clients cancel again. Most of the big sales gurus seem to focus more on getting new…