Share the Scars, Not the Wounds

ByJowi

When we often talk about authenticity, we often have different understandings of what that actually means.
Over the last year, I have seen a trend come up. The trend has me worried.

Authenticity is understood as showing all your emotion, being real in the moment.​
This does not build trust.
It does not show a good manner.

Every day has its ups and downs.
Yet we don’t need to start with or share all that.

There is another way to show your authenticity —
​that actually creates more trust and is also building your relationships.

The difference might seem subtle.
In practice, it’s pretty big:
​It’s the difference of sharing your scars and not your wounds.

We are getting stressed out by seeing wounds.
They push us to get to safety.
It is putting us in a fight or flight mode.
We lose the calm and collaboration.

Now when I struggle with the same problem, and you share the same wound as you —
we can rile each other up,
but we won’t be able to move on and get healed.

This is why sharing your raw emotions is authentic, but not helpful.

When you went through and got better —
​you can still share the scar and be authentic in doing so.​
Yet the results are much different.

That’s the difference between being a leader or being a peer.
Leaders share their scars, while peers share their wounds.

To grow our business, we should share the scars,
since they’ll be authentic —
​and they build our trust.

Jowi Witt helps men build purposeful businesses that provide for their families and leave legacies that last. As the founder of the Present Provider movement and the One-Dad Business framework, Jowi equips dads to escape the 9-to-5 grind, take back their time, and lead their families with strength and intention.

From handcrafted branding to evergreen marketing strategies, he blends timeless principles with modern tools — so you can build a business that works for your life, not the other way around.

When he’s not creating content or coaching entrepreneurs, you’ll find him with his Bible, his journal, or his family.

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