The Art of Client-Centric Thinking

ByJowi Witt

When I started to get into the whole business universe, it was all about what I wanted.
I was going to build a business to make enough to live a life in freedom and provide for my family.

This is what I was told that I want.
That’s what people were talking about on YouTube.
All those fun benefits from running my business.

I really wanted those things:

  • Working 4 hours per week.
  • Having the perks of passive income.
  • Travelling the world.

Yet, none of it happened.

I was working hard on what should be passive products, creating content for free on the internet.
All that had to stop.

I was losing time, getting burned out.
It was hard.

Then one day, I actually sat down with my so-called “Dream Clients” and actually talked to them.
I saw their struggles.

This experience was different.

They were talking about real problems they had.
They were suffering, and I was focused on building my dream business—
​not my client’s dream business.

That’s when I stumbled the first time on the idea of
​Client-Centric Thinking, as I call it now.

Too many startups fail because they never get to product-market fit.

This shouldn’t come as a surprise.

They were thinking the market will always buy their product,
when they should be studying their Dream Client’s real questions.

It is a real art to put yourself in your client’s shoes and actually talk to them,
to really understand their life.

Then you can go and actually make a difference.

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