The End of Social Media as We Know It

ByJowi Witt

How many of you remember the beginning of social media?
When Facebook was starting to see some traction?
The good old days.

I used to use Facebook to communicate with my friends.
It was like a private group chat.
We would just share silly ideas and chat.

But social media has changed.
It is not the same anymore.

Most users today use social media today are forms of entertainment and learning.

The algorithms adapted.

We should be talking of Interest Media instead.
​Content creators have become full business models now.

People no longer see things from people they follow.
They see posts from Interests they love.

They also see posts from people they have interacted with.

It is no longer the private group chat and more another form to spend your time online.

You could:

  • Stream Netflix.
  • Learn on YouTube.
  • Check the newspaper.
  • Or scroll social media.

The actions and content?
Similar.

Most people are consumers of social media, not really active creators.

Where it used to be more of a collaboration, it is now a two-sided Creator/Consumer platform.

This has one upside if you’re starting a business:

Talk about things people are interested in, that are memorable and unique.

This way, you can build up your distribution​
and make the most out of your Interest Media platforms.

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