The more we are just consuming, the more we are getting sold on dreams.
Greetings Reader,
The more we’re just consuming, the more we are getting sold on dreams. It is interesting how hard it can be to do something, but selling a big dream is super easy.
The sad reality is: Making the dream work is not so easy as selling it.
This is the core of the problem. The platforms learn from the things that work. That’s what they are getting trained on.
Then the platforms start rewarding what works best. So over time also the creators learn from that. If you want to be seen, you need to hook the audience.
It is for this that I believe Copywriting and the Art of Persuasion became so popular. It is much nicer to call it Persuasion and not Manipulation.
In reality those two lines are blurry.
The second observation is that the platforms become more and more connected to the brain psychology without wondering about ethics.
That’s why all platforms are more and more similar.
They all need to serve fast dopamine. All the short form platforms turn more and more into slot machines. Where you trade attention for dopamine.
Why do I tell you this?
When we are growing our business we should understand how things work and then think how far we go. Are we making bigger claims in our content so that we get more views. Without having the ability to keep up with our promises. Yes views are important. But don’t mistake views for trust. Better be trusted by few than ignored by many.
Yours in Stewardship
Jowi
PS: Are you looking to grow faster, then book a free 15min Call with me. I’ll help you find Clarity quick.
