The myth of set it and forget it
When I first got introduced to the idea of online business, it was with Passive Income.
I then spent a few years chasing Passive Income. Trying to set it all done.
This was following the idea to upload to YouTube and a blog and just collect money from the ads.
Put out a product, digital product, and all will be well.
Maybe to some this is the dream you’re chasing.
Maybe to some it sounds naive.
Yet it cost me years.
I was afraid to sell anything.
I struggled to make money.
This is what I see so often today.
So many start with the ambition to make fast cash.
Set it up once and just collect cash at the end of the month.
I have also been part of communities where people lost their business overnight because of a single Google update.
Watching them scramble on their knees was painful to watch.
All to say: set it and forget it is a myth.
A business always requires some attention.
There may be a few that are able to set it and forget it.
In reality, I have seen plenty of those fail.
It is much better to grow your personal ecosystem and keep growing it carefully.
This will keep you going for years to come.
Your Jowi
