The No. 1 Skill for All Entrepreneurs

When you are just starting out on YouTube, it can be quite overwhelming. In this Newsletter I will share three lessons, so you can avoid my mistakes.

Simon Sinek became known for the idea: “Start with why.” All of a sudden, we were talking about purpose. The question of why started for many the search of reason and purpose. Our why was the starting point for our mission. I love talking about why and your life’s purpose. However, I find that why is not the best place to start. When Frodo took the ring, he acted — not because of purpose, but because of position. He was already in possession of the ring, and he had to do something to help his…

For the longest time, people have said:“Send a Newsletter. You need to own your list. You need to write a weekly Newsletter.” It took me over 4 years to even send my first Newsletter. I tried to follow the advice of all the industry leaders. Until one in-depth Newsletter a week. When I looked at their schedule, they said to work 2 hours per day. At the end of the week, you have a 3,000-word Newsletter. It will take 12 minutes to read that Newsletter. When I receive those Newsletters, some…

This is a topic I keep thinking about. I’m yet to fully grasp what it means.We don’t like to be manipulated. It often happens — when I’m on X or other social platforms,I feel like the Sales Bros are always trying to be manipulative. A lot of the strategies behind Persuasion and Manipulation are similar.They are similar to what they do —but we don’t like to be sold to. Yet, it becomes more complicated when we find out someone manipulated us to buy.We feel icky.That’s not nice. So how is…

Hey Reader, Today almost everything is immediate. You go onto Amazon and have something someday delivering. The longest you need to wait is maybe two days. And that already feels like forever. When we’re starting a business we also expect immediate results.People hop in to buy our products. The reality is hitting hard in the face when nobody shows up.Life doesn’t happen immediate. Most things worthwhile take time. You won’t put a seed in the ground to have the harvest tomorrow.It takes a few…

Hey Reader, In so many videos I’ve watched over the years, there is often the idea that business is so exciting. There is always something new happening. There is always change. You’re in a high-speed car chase. While I definitely get that—especially when you’re starting out—you always want to be overwhelmed. The reality is that business is boring. There is not much happening once you find a routine that works. The main goal is to stick to that routine as long as you can. I do like to be by…