The Productivity Lie I Believed for 5 Years

For the last few years I’ve read so many productivity books. Watched tons of videos trying to figure out how can I get more done in my 24 hours than others.

This is the core driver of productivity types: Getting more done with the time they have.
It’s all about efficiency.

There is one major flaw with productivity that took me 5 years to understand:
It doesn’t matter how fast I run, if I’m running in the wrong direction.

In the productivity space there is a lot of clutter about tactics that make you faster.

There is little question about the tasks on your to-do list.
I know there is the Eisenhower Matrix — but in reality, it is not enough to categorize.

In my days of following the productivity experts, I was more focused to automate, batch, plan and optimize my schedule than I actually got to work.

There were three major changes for myself:

  1. I stopped looking for perfection and started striving for excellence.
  2. I stopped chasing efficiency and started opting for effectiveness instead.
  3. I stopped optimizing everything before I could be sure it’s the right thing.

The result now is the Revenue Routine.

It helped me actually build a habit stack that grows my business every day.
It means I take my time only for the things that make a difference instead of chasing all the hyped hacks or just checking things off my list.

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