Use content to build a community – PPL #173
For the last years we have seen the rise of Influencers.
They grow their audience online to then promote products.
With that came the rise of Affiliate Marketing.
As the influencers became more sophisticated they became Content Creators.
They were building a fanbase.
The formats they produce are more and more established.
They sometimes have a big team to release bigger projects.
Because up until now, content was hard to produce.
That is shifting now.
Content is becoming easier and easier to create.
The growth from Influencer to Content Creator has been about scaling content quality and quantity.
Now we’re entering a new phase.
The next phase is the Community Creator.
We wrote content for our people in the community.
It is no longer about content credibility and authority, but more about the ability to build a community.
It’s more about the real human experience.
This is what will power the Presence-Based Business.
It will be about your presence online and offline to fully focus.
Content is just going to be the way to stay on top of mind.
It will be about meeting up and content to build out the community.
